GLOBAL COACHING STRATEGIES
Creating an international image for a small group of consultants who are non-co-located (can you believe that's a word?).
Website content and art direction. These two women have a consulting firm. Other people are part of it. All are government contractors. They don't have a central HQ. How can we communicate these are players on the world stage when they don't have a stage? My first thought was to pose the 2 principals in a hall of flags. My mind flew to the Kennedy Center's Hall of Nations, across the river from where I grew up. Not an option. So I thought a little longer and remembered the Hotel Harrington--which flies the flags of several nations outdoors. It worked beautifully; amazing how those few flags changed the flavor of the image.